Creating Digital Content with Legs – The Amazon Kindle Edition

kindle content

A lot of people are making some serious money off the large and ever expanding Amazon Kindle bookstore. Here’s one way they’re doing it.

 

The steps:

1. Choose your Topic

Use the Google keyword Planner to find specific topics that have 10,000 to 100,000 monthly hits. Stay within this range. You want to create content with a large enough audience to sell, but not too large that you disappear amongst the rest. The more niche, the better. Be sure to note the exact phrase people searched for. You’ll need this for your title.

 

2. Title Your Book

Wait, shouldn’t I be writing the book first? No. Your title is strategic, you want to be sure your book follows it’s lead. Remember the keywords in step 1? It’s time to create a title from those keywords. Use the keywords as a starting point. Write them down on a piece of paper. Now add a title enhancement phrase to your keyword.

Enhancement phrases are:

  • How to
  • The Ultimate Guide to
  • Quick and Easy

For example, say your keywords were “Content Marketing.” Your title could be “The Ultimate Guide to Content Marketing.”

You can go even further and use other popular keywords to create a descriptive sub title. “The Ultimate Guide to Content Marketing: How to Build an Inbound Marketing Strategy in Your First Year of Business” It’s a long title, yes, but What does it tell you? It tells you that this ebook is for people who have just started their business, they’re new to marketing, and they’re getting access to a full guide. They can expect to have the information within the guide tailored to the issues most new small business owners face.

 

3. Research User Pain Points

What do people want to know about your topic? Where are they having problems? These problems are called pain points. Helping others solve their problems is the key to sales. List out all the pain points you find, organize them to tell your story. Use this list as a guide for your table of contents. As you work through the pain points, you may notice you have to adjust your title. I work back and forth between pain points and my title until I see they are unified.

 

4. Write Your Book

I write all of my books in google docs so I can work on them from wherever I am. I add the title page and the table of contents page. Then, I copy the table of contents and paste it on the next page. I use the first item on the table of contents as my starting point, it’s my first chapter. From there I start filling in each chapter. Your kindle book doesn’t have to be long. I aim for 40 to 50 pages in my google doc. This will add up to a lot more pages once it’s been converted to kindle pages.

 

5. Design Your Cover

The cover is important. You want to catch buyer’s eyes. Use google image search to find cover ideas. Find what covers stand out to you and ask yourself, why? If you don’t own design tools, use Canva to create your cover. Save it as a .jpg.

 

6. Upload to Amazon

Go to file, Download as, and select Text (.txt). Now go to the Amazon Kindle Uploader. Sign in using your Amazon account and follow the upload instructions. It’s super easy.

 

7. Price Your Book

You want to price your book within an impulse purchase range. This reduces friction for your customer and encourages them to purchase your product. I’ve found the sweet spot is between $2.99 and $4.99.

 

8. Beware of White Label Ebooks

Learn from my mistakes. If you’re going to purchase a white label book, be prepared to add a ton of your own content to it. I tried to buy a white label book and upload it to the Kindle store as my own (which is how white label works) and it was flagged and blocked because most of the information was already free online. If you try this too many times, you risk losing your account and all of your hard work.

 

 

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