Building Your Brand With Instagram: 5 Simple Steps

Build your Brand on Instagram



Theme – Brainstorm a list of themes that would fit your brand. Decide on 2 or 3 to use for your account.




Focus – Feature your product in 2/3 of the photo

Quality – Use high resolution photos

Variety – Experiment with using filters and not. Is a certain style getting more attention?

Refine – Over time you will find the handful of filters or non that fit your brand most.




Experiment – Find the best times to post on Instagram.

Optimize11 is the magic number for hashtags on posts with the most engagement.

Vary – Use a mix of trendy hashtags with your brand specific and industry specific hashtags.





Ask Questions – Use the comment section to ask your followers about their opinions.

Respond – Don’t just ask questions and go silent, show your followers you’re listening by responding back.

Like, follow, and Comment – Find posts you enjoy and like them. Find accounts you love and follow them. See a post that you connect with, comment. It’s all about staying engaged.




Chat – Always reply back to comments. If you have something special to share, send them a direct message. It makes your tribe feel a part of your brand’s community.

Contests – Everyone loves free stuff. Excite your audience with the chance to get one of your stellar products for freezies.

Coupons – Special savings for your most loyal followers.

Sneak Peeks – Reward them for their loyalty by giving them first looks of your new products. is the nation’s leading map superstore and we’re also a custom cartography house with a focus on business solutions. Check out our Solutions page to see how we can help grow your business today.

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